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Successful execution of customer-centric business practices drives new measure of marketing effectiveness Media Advisory – February 20, 2008 - PTC (Nasdaq: PMTC), The Product Development Company,® today announced that it has been rated in the top ten of the CMO Council’s Customer Affinity Index of Top 75 IT Brands Ranked by IT Buyer. The sole Product Lifecycle Management (PLM) company on the list, PTC outranked other globally recognized business-to-business Technology vendors including IBM, Microsoft, Dell Computer, and Oracle. |
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In its recent research study, “Profitability from Customer Affinity,” the CMO Council suggests that customer affinity surpasses brand awareness as the key predictor of purchasing decisions. It further states that customers identify alignment around the customer’s priorities and needs as the most important characteristic of customer-centric companies. The CMO Council challenges companies to adopt customer affinity as a primary measurement of marketing effectiveness and asserts that, by incorporating the customer focused metric, companies can strengthen customer relationships and improve business performance. |
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To determine the rankings in its first customer affinity index, the CMO Council conducted qualitative interviews and quantitative surveys of more than 1,500 key stakeholders representing all major industries to better understand the perspectives of leading IT buyers and purchasing decision makers. The customer affinity index assesses the strength of the customer/vendor relationship based upon six key drivers of customer affinity: |
Market understanding and response to needs
Product or service experience
Brand perception and reputation
Communications quality and frequency
Accessibility and availability of support
Corporate confidence, trust and credibility
“PTC is proud to be recognized for the strength of our customer-centric business practices based upon factors important to our customers,” said Mark Hodges, divisional vice president and customer officer, PTC. “We understand that our success is inextricably tied to meeting our customers’ needs and expectations. PTC’s marketing strategy continues to evolve to leverage the increasing role of our channel and the value of contribution of our customers in ensuring that our product strategy delivers the value that our customers need to be successful in a global economy.”
About CMO Council
The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. More than 3,000 top marketing executives from 52 countries are represented on the CMO Council worldwide. These individuals control well over $70 billion in annual marketing expenditures. Visit the CMO Council website at www.cmocouncil.org to find out about programs and events produced by this Peer-Powered Network.
About PTC
PTC (Nasdaq: PMTC) provides leading Product Lifecycle Management (PLM), Content Management and dynamic publishing solutions to more than 50,000 companies worldwide. PTC customers include the world's most innovative companies in manufacturing, publishing, services, government and life sciences industries. PTC is included in the S&P Midcap 400 and Russell 2000 indices. For more information on PTC, please visit http://www.ptc.com.
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